New Marketing Opportunities with the QR Code Builder

What is a QR Code?

A QR code, or Quick Response code, is a two-dimensional barcode that stores a variety of data, such as website URLs, contact information, and other text. Unlike traditional barcodes, which only hold information horizontally, QR codes hold information both horizontally and vertically, allowing them to store more data in a smaller space.

When scanned with a smartphone or QR code reader, the QR code instantly directs the user to the encoded information, such as a website, app, or digital file. The versatility and ease of use have made QR codes popular in marketing, retail, event management, and various other industries.

The Benefits of Using QR Codes

No matter how big or small the operation, business owners are constantly seeking innovative ways to connect with their customers, streamline processes, and capture valuable leads. QR codes have emerged as a versatile tool, bridging the gap between offline and online marketing efforts.

Enhanced Lead Capture

Instead of wasting precious time manually entering data, users can simply scan a QR code, instantly accessing forms, surveys, or landing pages. This streamlined process reduces friction and increases the likelihood of capturing potential customers’ information. 

Increased Engagement

By placing QR codes on flyers, posters, business cards, or digital ads, you provide a quick and convenient way for users to interact with your brand. This helps you drive your prospects and customers to resources like special offers, product pages, or event registrations

Simplified Data Collection

Collecting data can be time-consuming and prone to errors, especially when done manually. QR codes eliminate this hassle by automating data collection so you streamline the process and capture accurate customer information. 

QR Code Statistics You Need to Know

QR codes have become a staple of today’s marketing strategies. It’s not a question of if you should use them, but determining the best way to use them. That’s why you need to understand who’s using them and how they’re using them. 

QR Code Adoption and Usage

84% of mobile users have scanned a QR code at least once, showcasing widespread familiarity with this technology. (source)

72% of mobile users scan a QR code at least once per month, reflecting regular and consistent engagement. (source)

32% of mobile users scan a QR code weekly, highlighting the frequency with which consumers interact with QR codes. (source)

QR Codes in Marketing

QR code scanning in marketing and advertising increased by a staggering 323% in 2023, indicating their rising influence in campaigns. (source)

60% of users scan QR codes to access discounts and coupons, making them a powerful tool for promotions. (source)

A significant 5.3 billion QR codes were used to redeem coupons in 2022, showcasing their effectiveness in driving sales. (source)

Trust and Utility

80% of users in the U.S. trust QR codes, reflecting consumer confidence in this technology. (source)

34% of users scan QR codes to verify product authenticity and access company information, demonstrating their role in building trust and transparency. (source)

Device Compatibility

91% of iOS devices and 86% of Android devices come equipped with QR scanners, ensuring accessibility across the majority of smartphones. (source)

Demographics

57% of QR code users are women, while 43% are men, revealing a nearly balanced demographic split in usage. (source)

The Best QR Code Use Cases

One of the biggest advantages of QR codes is their versatility. They can be used in various settings, from print media to digital campaigns, making them a flexible tool for lead generation. Here are a few use cases where QR codes can boost your marketing efforts.

Print Media

Add QR codes to brochures, posters, or business cards to direct potential customers to your website, special offers, or contact forms. This bridges the gap between offline and online marketing, ensuring you capture leads from all touchpoints.

Events

Use QR codes at trade shows, conferences, or networking events to capture attendee information. By scanning the code, visitors can instantly access event details, sign-up forms, or exclusive content, making it easy to engage with your brand.

Digital Campaigns

Integrate QR codes into your email marketing, social media posts, or online ads to provide a seamless path for users to interact with your content. Whether it’s downloading an eBook, signing up for a webinar, or accessing a discount, QR codes make it effortless for users to take action.

Introducing Dynamic QR Code Tools

With our QR Code tools, you can build, manage, and analyze QR codes like never before. Whether you’re directing users to a landing page, capturing leads at events, or tracking marketing performance, this new feature is designed to simplify and enhance your workflow.

QR Code Builder

Our QR Code Builder allows you to create and edit QR codes effortlessly. The builder is integrated into the QR Code Dashboard, making it accessible across your entire app. This seamless integration means you can generate and refine QR codes with just a few clicks, ensuring you have the perfect code for every need.

QR Code Dashboard

The QR Code Dashboard is a central hub for all your QR codes. Whether you’re managing a handful or hundreds of codes, the dashboard keeps everything organized and easily accessible. You can view, track, and update your QR codes in one place, simplifying your management process.

QR Code Analytics

Understanding how your QR codes perform is crucial to optimizing your marketing efforts. Our QR Code Analytics provides detailed insights into key metrics like total scans and unique visitors. With fast and reliable analytics powered by Elasticsearch, you can visualize trends, explore data lists, and make informed decisions to improve your campaigns.

How to Get Started with Our QR Code Tools

Getting started with our QR Code tools is simple. Here’s a step-by-step guide to help you begin:

Building and Editing QR Codes

Access the QR Code Builder via the dashboard. Here, you can create new codes or refine existing ones. The builder allows for customization, ensuring your QR code aligns with your brand’s look and feel. Once created, your QR codes can be used across digital channels, websites, or printed materials.

Viewing QR Codes

Manage all your QR codes in one place with the QR Code Dashboard. This central hub allows you to keep track of all your codes, ensuring they’re organized and easily accessible whenever needed.

Analyzing Performance

Dive into the analytics section to explore key metrics such as total scans and unique visitors. Our QR Code Analytics offer engaging graphs and lists that make it easy to visualize trends and understand how your codes are performing. This data empowers you to refine your strategies and maximize the effectiveness of your QR code campaigns.

Why our QR Code Tools Are a Game-Changer

In today’s competitive market, businesses need tools that are not only powerful but also adaptable to various marketing strategies. Our QR Code tools provide exactly that. With dynamic capabilities, detailed analytics, and seamless integration into your workflow, these tools empower you to optimize your lead generation, engagement, and data collection efforts.

By leveraging the power of QR codes, you can create more interactive and engaging experiences for your audience. Whether you’re a small business looking to capture local leads or a large enterprise aiming to streamline your marketing processes, our QR Code tools offer the flexibility and functionality you need.