Most businesses are leaving money on the table—right in their comments section.
Every ignored comment, missed DM, or delayed reply is a warm lead slipping through your fingers. Follow Up Spark, the all-in-one marketing platform, changes that. With built-in AI automation, you can turn every like, comment, and DM into real conversations and booked appointments—automatically.
Here’s a full step-by-step tutorial to make this happen:
Why: You can’t automate what you don’t connect.
Log in to Follow Up Spark.
Go to Settings > Integrations.
Connect your Facebook, Instagram, and any other social platforms.
Approve permissions so Spark can monitor and respond to comments and DMs.
Why: This is how you instantly engage leads the moment they comment—no human delay.
Go to Automation > Workflows.
Click Create Workflow > From Scratch.
Choose Trigger: Social Media Comment.
Define the trigger condition. For example:
Comments that include phrases like “How much?”, “Interested”, or emoji reactions.
Add a response step:
“Hey [Name]! Thanks for reaching out. I just sent you a DM with the next steps 🎯”
Why: Start a real conversation and move them toward booking without ever manually replying.
In the same workflow, add an Action: Send DM.
Customize your message:
“Hi [First Name]! 👋 I’d love to help you out. Here’s a quick link to book a call so I can answer all your questions: [Booking Link]”
Optional: Add a delay and a follow-up reminder if they don’t respond.
Why: The faster they can book, the more likely they will.
Go to Calendars in Follow Up Spark.
Create or link your service calendar.
Add the booking link to your DM automation step.
Why: More entry points = more leads.
Set up similar workflows for:
Story replies
DM keywords (like “info” or “price”)
Post likes
Test different follow-up messages and tweak based on what drives conversions.
Why: Automation is only powerful if it’s working.
Go to Reporting > Conversations or Appointments.
Track how many leads are engaging, responding, and booking.
Adjust your trigger words and DM templates based on results.
Once this system is running, your social media turns into a lead machine.
No more missed comments
No more ghosted DMs
No more wasted traffic
You engage faster, build trust quicker, and fill your calendar without lifting a finger.
Here is your Plug-and-Play Follow Up Spark Workflow that turns social comments into appointments—perfectly tailored for coaches, hypnotists, and service-based entrepreneurs.
Event: Facebook/Instagram Comment on Post
Filter:
Text includes any of:
“Interested”
“How much”
“Price”
“Need info”
“Book”
“Hypnosis”
🔥 emojis
❓ question marks
Message:
“Thanks for reaching out, [First Name]! I just sent you a DM with the next steps 🙌”
Message:
“Hi [First Name]! 👋 I’m excited to connect with you.
If you’re curious about how hypnosis/coaching works or want to book a free consultation, here’s my calendar:
👉 [Insert Your Booking Link]Spots fill fast, so grab the one that works best for you!”
Assign to: Yourself or Team Member
Due: 24 hours later
Note: “Follow up with [First Name] from social comment if they haven’t booked yet.”
Condition: If contact has NOT booked appointment
Message:
“Hey [First Name], just checking in 😊
Let me know if you had any questions about the booking link I sent yesterday. I’d love to help!”
Tag:
Social Comment Lead
(You can filter and retarget these leads later with email/text campaigns)
Every time someone comments with interest, this workflow:
Replies publicly to keep the conversation alive
DMs them a personal message with your booking link
Follows up automatically if they don’t book
Tags them for future re-engagement
Go to Automation > Workflows > Create New Workflow
Choose Start From Scratch
Copy and paste each step above
Replace [Insert Your Booking Link]
with your actual calendar link
Save and publish
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