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Four simple tips to make your cold emails stand out
Four simple tips to make your cold emails stand out
Four simple tips to make your cold emails stand out 👊 The easy thing to do: Write a cold email.The hard thing to do: Write an effective and engaging cold email that books meetings.
#1—Be brief. If you don’t know how to write hooks and communicate value in less than five seconds—don’t write outreach emails.
Emails with fewer words tend to have twice the reply rate. If you don’t go straight to the point, your prospects will just skim your email. Or send it to spam.
#2—Be conversational. Outreach copy should be written differently from regular copy. It needs to nail the one-on-one feel and it has to be perceived as such.
Adjust the writing tone and segment your prospect lists so it feels personalized to the industry or job title, even if it’s not actually personalized.
#3—Identify the problem, outcome, or both. People only buy stuff that solves some kind of problem, real or imaginary.
Tons of outreach emails focus on why their product or service is great, but no one will care unless you demonstrate a problem or hint at an effective solution.
#4—Reduce the ask. Don’t ask for a meeting.
Instead, end your email with calls-to-action like: Can I share info? or Could I send a case study and you decide if it’s worth the chat?
And that’s it! By mastering these techniques, you’ll blow away the majority of your cold emailing competitors. Good luck!
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