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What is a CRM

October 07, 20222 min read

“You can't live without a CRM once you start to use one like Follow Up Spark .” - Richard Barker

What is a CRM:

Customer relationship management (CRM) is a technology for managing all your business relationships and interactions with clients, customers and potential customers. The goal is simple: Improve business relationships to grow your business. A CRM system helps you stay connected to customers, streamline processes, and improve profitability.

8 Reasons

With that said, here are some benefits why you should start using a CRM today! 👊

1. Efficiency

A CRM replaces the multitude of spreadsheets, databases and apps that many businesses patch together to track client data. The result: organization, efficiency, better time management, and impressed clients.

2. Connect

Connect all the sales leads and customers contact info, all in one place. A CRM consolidates all communications (form fills, calls, emails, text messages, and meetings), documents, quotes, purchases, and tasks associated with each lead and client. You or any team member can access those details anytime just by logging into Follow Up Spark.

3. Automation of tasks

Streamlined sales workflows that guide potential leads through a complete sales cycle, from generating and nurturing leads to a successful deal closure. CRM systems can help nurture better customer engagements at each stage of the sales cycle

4. Lead Management

Leads can be tracked through your CRM, enabling sales teams to input, track and analyze data for leads in one place. From the moment the lead enters your world through a form or the chat widget, you can organize, track and manage.

5. The Heartbeat of your business

This is the place where you keep all your customer’s information. It’s the heartbeat of your business - your customer. Store all relevant information, add as many custom fields as you’d like with our form and survey builder. Plus, track all conversations with your customer - phone, email, text, even private message, right in our conversations tab.

6. Satisfaction

Customers enjoy better service and are more likely to report higher satisfaction as a result. Customer interactions and requests for help including submitting reviews are stored and can be easily recalled so that customers do not have to constantly repeat themselves.

CRM
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Richard Barker

Richard Barker is the CEO of Follow Up Spark and a Marketing expert.

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