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Why Smart Lists are awesome

April 05, 20232 min read

Why Smart Lists are awesome :

Smart Lists are a powerful tool that can help you take your business to the next level. They provide a wealth of data that can help you make better decisions, target your marketing efforts more effectively, and streamline your business management.

In order to use Smart Lists to their full potential, it’s important to first understand how they work. Smart Lists are found within the Contacts section of Follow Up Spark and they allow you to create curated lists that stay up to date based on a variety of criteria.

With Smart Lists, you can filter by…

  • People who have completed a workflow

  • Last activity type or last activity range

  • Name

So, you could create a smart list of everyone who…

  • Has completed a certain email workflow, AND

  • Has engaged with me in the last 7 days, AND 

  • Is named Scott

THEN, you can see if…

  • They read this… 

  • They replied here… 

  • They didn’t do that 

  • They got this tag…

The best part about these lists is that they are savable and shareable. This makes Smart Lists a great tool for teams who need to work together and share data.

Do you see how cool this is?

I love Smart Lists because they really showcase Follow Up Sparks interactivity. They’re where everything comes together– where all of the activity across the system can be filtered down to data you can use to make better decisions.

If you take advantage of Smart Lists, you’ll be able to recognize segments where you can be really specific and actual with your marketing and business management.

Creating these lists will make the system more approachable and usable, and they’ll feel super organized, all thanks to you and your genius data-synthesizing skills.

Can you tell how stoked I am on this feature?!! 

Smart Lists are a powerful and versatile tool that can help you manage your business more effectively. or whether you’re trying to target your marketing efforts, Smart Lists can help you get the data you need to make better decisions. So, if you aren’t already using Smart Lists, be sure to give them a try and see the difference they can make for your business.

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Richard Barker

Richard Barker is the CEO of Follow Up Spark and a Marketing expert.

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