30 Surprising Online Review Statistics in 2025
Word-of-mouth has moved online. For businesses of all sizes, online reviews can be life-changing. Behind Follow Up Spark's review tools lies power: collecting, displaying, and managing reviews becomes seamless, helping you win credibility and customers.
How Online Reviews Influence Buying Decisions
Shoppers don’t just walk in, they "window-shop" your online presence. Reviews have become your digital front window.
With Follow Up Spark, you can automatically prompt customers to leave feedback right after a purchase or interaction. That timing dramatically boosts review generation…and your online visibility.
30 Top Online Review Statistics in 2025
93% read reviews before buying—showing reviews are vital to your bottom line. Follow Up Spark automates review requests post-sale, ensuring you never miss an opportunity.
52% look only at businesses rated 4 stars or above. Follow Up Spark makes it quick to review and display only your best feedback.
51% want photo reviews. Follow Up Spark nudges customers gently to add images when they review.
46% expect a large volume of reviews—Follow Up Spark continuously drives new reviews so your brand feels active and trusted.
72% say they now read more reviews than before—never let yours go stale. Follow Up Spark spreads reviews across top platforms effortlessly.
92% hesitate to buy if reviews are missing—Follow Up Spark ensures content is always present.
65% write better reviews when asked—Follow Up Spark's personalized outreach encourages rich feedback.
36% value businesses that respond publicly—Follow Up Spark centralizes review responses, showing engagement at scale.
Healthcare averages 3.95 stars—Follow Up Spark shows you where you stand versus industry benchmarks.
95% of negative-experience customers share widely—Follow Up Spark prioritizes responding quickly to limit damage.
Generational Differences
61% of Gen Z and 53% of Millennials want businesses with lots of reviews. Targeted Follow Up Spark campaigns can boost volume.
43% of Gen Z and 39% of Millennials always look for review photos—Follow Up Spark’s incentives for visual reviews help you win over younger audiences.
37% of Gen Z fully trust businesses with many reviews—Follow Up Spark scales collection to win this trust.
42% of Gen Z see Google Reviews as most trustworthy—Follow Up Spark integrates with Google seamlessly.
Trust in Reviews
64% say online reviews are as trustworthy as friends’ recommendations—Follow Up Spark’s verified review prompts reinforce this trust.
95% trust businesses with many reviews—Follow Up Spark raises your review count automatically.
88% trust written reviews more than stars—Follow Up Spark encourages detailed feedback in every follow-up.
75% worry about fake reviews—Follow Up Spark ensures authentic collection via real customer interactions.
53% don’t trust AI-generated reviews—With Follow Up Spark, each review is genuine, human and traceable.
88% dislike AI-written reviews—Follow Up Spark collects legitimate reviews from real customers.
44% of Gen Z mistrust photo-less reviews—Follow Up Spark promotes image uploads in every prompt.
Local Services
55% want menu info, 54% need hours and address—Follow Up Spark’s dashboards display this alongside reviews, keeping info up-to-date.
31% use reviews as top factor for local services—Follow Up Spark ensures your best reviews are front and center.
44% influenced by photos of services/pricing—Follow Up Spark invites customers to show what they bought.
22% want before-and-after photos—Follow Up Spark templates even encourage transformation imagery.
20% want interior shots—Follow Up Spark’s nudges can include prompts to add those photos.
Review Platforms
88% want perspectives across platforms—Follow Up Spark automatically posts collected reviews to Google, Yelp, Facebook, BBB, and more.
Google Reviews tops in trustworthiness—Follow Up Spark’s integration focuses there as a priority.
Boomers trust BBB—Follow Up Spark supports cross-platform syncing so you cover all audiences.
Twitter reviews convert at 6.46%—Follow Up Spark can share highlights on Twitter to boost conversion.
Key Takeaways — Why Follow Up Spark?
Quantity & Quality Together: Get to 4★+ and beyond with consistent review generation.
Visual Reviews Rule: Spark boosts photo reviews, essential for younger buyers.
Platform-Specific Outreach: Prioritize Google, consider BBB for older demographics.
Engagement Matters: Spark makes replying public easy and timely.
Real Wins in Real Reviews: No AI—just authentic human feedback, the kind people trust.
Local Businesses Win Big: Spark ensures listings, photos, and reviews stay current—all in one dashboard.
Monitor, Manage & Maximize With Follow Up Spark
Follow Up Spark isn't just another software—it’s your review growth engine:
Automated prompts via SMS, email, or in-app, designed for timing and tone that works.
Visual-first collection, nudging users for images, before/afters, interiors.
Cross-platform posting, creating a consistent presence on Google, Yelp, Facebook, BBB, and Twitter.
Unified dashboard for monitoring review volume, star-rating trends, and response status across locations.
Response toolkit: templates, reminders, and central inbox for fast follow-ups.
Insightful analytics: track industry benchmarks, spot review trends, and flag emerging issues.
By turning reviews into a real revenue channel, Follow Up Spark empowers businesses to build trust, boost conversions, and stand out online.
Powered by data. Perfected by Follow Up Spark. Ready to turn reviews into royalty?
