Google Ads vs. Facebook Ads: Which platform should you use?

Maybe you’re launching a new product, or simply exploring new paid channels.

At some point, you’ll have to answer the big, big question: Which of the two giants should you start with—Facebook or Google?

As always, there are pros and cons to each…

The case for Facebook:

Facebook is great for brands that sell one-of-a-kind products. If your product is entirely new, and you need to create demand around it, then Facebook is the platform you should go with.

The case for Google:

If your product is well-established, meaning you A) have a lot of competitors or B) you’re solving a problem that’s widespread enough that people search for it, then use Google Ads.

Google Ads can also work well even if your competitors are few in number, as long as there’s enough search volume around the problem you solve.

Does Google ever work for new products at all? Yes. Google has demand-capturing campaign types, like Search and Shopping.

It also has demand-generating campaign types, like YouTube, Demand Gen, and Performance Max.

But that being said, Google is more intent-driven as a whole. It’s designed to focus on what users are searching for.

🧠 The Mindset Shift: Demand Creation vs. Demand Capture

Before we get tactical, here’s the core difference:

• Facebook is a demand creation platform. You can show ads to people before they’re even thinking about your solution.

• Google is a demand capture platform. You show ads to people actively searching for your offer.

If you’re clear on this one concept, everything else falls into place.

🎯 When to Start With Facebook Ads

If your product is new, unique, or unknown to your market—start here.

Facebook (and Instagram, owned by Meta) gives you access to billions of users based on interests, behaviors, and demographics. This means you can introduce your product to people who didn’t even know they wanted it yet.

Perfect if:

• You're launching something totally new to the market

• You want to build brand awareness fast

• Your product solves a problem people don’t know they have

• You’re a coach, creator, or hypnotist selling transformation, not just tools

• Your funnel includes lead magnets, tripwires, or impulse-friendly offers

💡 Bonus: Facebook is especially powerful for storytelling. Use video ads, testimonials, or lifestyle imagery to create emotional pull.

Inside Follow Up Spark: You can set up and manage Facebook ad campaigns right from your dashboard—no need to jump between tabs or tools. Set up your audience, preview creatives, and connect your lead forms in minutes.

🔍 When to Start With Google Ads

If people are already searching for what you offer, Google is gold.

Google Ads helps you catch those searchers at the moment they’re looking for a solution. You’re not interrupting them—you’re showing up right when they’re asking for help.

Perfect if:

• You sell a service or product that’s already established (e.g., “hypnotherapy near me” or “best CRM for coaches”)

• People know their problem and are actively looking for a fix

• You want high-intent traffic, especially local or niche queries

• Your brand already has some traction or SEO visibility

👉 Use search ads to appear at the top of Google results.
👉 Use shopping ads for ecommerce.
👉 Use YouTube or Performance Max for wider reach and retargeting.

Inside Follow Up Spark: You can create and manage Google Ads directly within the platform. It integrates seamlessly with your automations, meaning your Google leads are auto-tagged, followed up with, and even booked into your calendar—on autopilot.

🤖 What About Using Both? (Hint: You Can With Follow Up Spark)

Here’s the truth: You don’t have to choose just one. In fact, many of the highest-performing campaigns combine both platforms in a smart, strategic way.

• Use Facebook to drive awareness and engagement

• Use Google to catch high-intent leads and retarget Facebook visitors

This dual strategy works beautifully when you have one central system managing your leads, automations, and follow-ups.

That’s exactly what Follow Up Spark is designed to do.

It lets you:

• Run Facebook and Google Ads from the same dashboard

• Auto-capture leads from both platforms into your CRM

• Trigger smart email and SMS follow-ups

• Qualify leads, book appointments, and close deals—without lifting a finger

🚀 Final Thought: Go Beyond the Platform

Don’t let your ad platform choice limit your results. The best campaigns don’t just get clicks—they follow up.

With Follow Up Spark, you’re not just running ads. You’re building an automated client-getting system that turns traffic into booked calls, warm leads, and real revenue.

Whether you choose Facebook, Google—or both—Follow Up Spark is your unfair advantage.

Ready to launch smarter ads?
Book a free demo now and see Follow Up Spark in action.