Turn Comments Into Clients

July 22, 2025•4 min read

How to Turn Comments Into Clients Using Follow Up Spark’s AI Automation

Most businesses are leaving money on the table—right in their comments section.
Every ignored comment, missed DM, or delayed reply is a warm lead slipping through your fingers. Follow Up Spark, the all-in-one marketing platform, changes that. With built-in AI automation, you can turn every like, comment, and DM into real conversations and booked appointments—automatically.

Here’s a full step-by-step tutorial to make this happen:

🔧 Step 1: Connect Your Social Media Accounts to Follow Up Spark

Why: You can’t automate what you don’t connect.

Log in to Follow Up Spark.
Go to Settings > Integrations.
Connect your Facebook, Instagram, and any other social platforms.
Approve permissions so Spark can monitor and respond to comments and DMs.

⚡ Step 2: Set Up AI Comment Triggers

Why: This is how you instantly engage leads the moment they comment—no human delay.

Go to Automation > Workflows.
Click Create Workflow > From Scratch.
Choose Trigger: Social Media Comment.
Define the trigger condition. For example:
- Comments that include phrases like “How much?”, “Interested”, or emoji reactions.
Add a response step:
- “Hey [Name]! Thanks for reaching out. I just sent you a DM with the next steps 🎯”

💬 Step 3: Automate the Follow-Up in DMs

Why: Start a real conversation and move them toward booking without ever manually replying.

In the same workflow, add an Action: Send DM.
Customize your message:
“Hi [First Name]! 👋 I’d love to help you out. Here’s a quick link to book a call so I can answer all your questions: [Booking Link]”
Optional: Add a delay and a follow-up reminder if they don’t respond.

📅 Step 4: Link to Your Calendar for Instant Bookings

Why: The faster they can book, the more likely they will.

Go to Calendars in Follow Up Spark.
Create or link your service calendar.
Add the booking link to your DM automation step.

🔄 Step 5: Rinse and Repeat With Other Social Triggers

Why: More entry points = more leads.

Set up similar workflows for:
- Story replies
- DM keywords (like “info” or “price”)
- Post likes
Test different follow-up messages and tweak based on what drives conversions.

🔍 Step 6: Monitor and Optimize

Why: Automation is only powerful if it’s working.

Go to Reporting > Conversations or Appointments.
Track how many leads are engaging, responding, and booking.
Adjust your trigger words and DM templates based on results.

🚀 The Result: More Engagement, More Appointments, Less Manual Work

Once this system is running, your social media turns into a lead machine.

No more missed comments
No more ghosted DMs
No more wasted traffic

You engage faster, build trust quicker, and fill your calendar without lifting a finger.

Here is your Plug-and-Play Follow Up Spark Workflow that turns social comments into appointments—perfectly tailored for coaches, hypnotists, and service-based entrepreneurs.

🔁 Workflow Name: Comment to Calendar Auto-Booker

🔷 Trigger:

Event: Facebook/Instagram Comment on Post
Filter:

Text includes any of:
- “Interested”
- “How much”
- “Price”
- “Need info”
- “Book”
- “Hypnosis”
- 🔥 emojis
- ❓ question marks

🟩 Step 1: Send Public Comment Reply

Message:
“Thanks for reaching out, [First Name]! I just sent you a DM with the next steps 🙌”

🟦 Step 2: Send Direct Message (DM)

Message:
“Hi [First Name]! 👋 I’m excited to connect with you.
If you’re curious about how hypnosis/coaching works or want to book a free consultation, here’s my calendar:
👉 [Insert Your Booking Link]
Spots fill fast, so grab the one that works best for you!”

🟨 Step 3: Create a Task for Manual Follow-Up (Optional)

Assign to: Yourself or Team Member
Due: 24 hours later
Note: “Follow up with [First Name] from social comment if they haven’t booked yet.”